Privacy Policy & HIPAA Notice of Privacy Practices

Our Legal Obligations

We are required by law to maintain the privacy of your protected health information (PHI), provide you with this notice of our legal duties and privacy practices, and follow the terms of this notice currently in effect.

How We May Use and Disclose Health Information

We may use and disclose your Health Information without your written authorization for the following purposes:

• Treatment – To provide, coordinate, or manage your care. For example, we may share Health Information with practitioners involved in your treatment.
• Payment – To bill and collect payment for services. For example, we may disclose information to your insurance plan so it will pay for your care.
• Health Care Operations – To improve the quality of our services, manage our practice, and train staff.
• Appointment Reminders, Treatment Alternatives, and Health-Related Services – To remind you of appointments or tell you about programs, services, or alternatives that may be of interest to you.
• Individuals Involved in Your Care – With your consent, we may disclose Health Information to family or friends involved in your care or payment for your care.
• Research – Under certain circumstances, we may use and disclose Health Information for research after appropriate approvals.

Special Situations

We may also use or disclose Health Information in these circumstances:

• When required by law
• To prevent a serious threat to health or safety
• To business associates providing services on our behalf (such as billing companies)
• For public health reporting (disease prevention, recalls, abuse reporting)
• For workers’ compensation programs
• For health oversight activities (audits, inspections, compliance reviews)
• For lawsuits, disputes, or legal processes
• To law enforcement under limited conditions
• To notify you in case of a data breach
• For national security, intelligence, or military purposes

Uses and Disclosures That Require an Opportunity to Object

Unless you object, we may share Health Information with family or others involved in your care, and with disaster relief organizations.

Uses and Disclosures Requiring Written Authorization

Your written authorization is required for marketing, the sale of your Health Information, and any other disclosures not covered by this notice. You may revoke authorization at any time by submitting a written request.

Your Rights

• Inspect and copy your medical and billing records
• Request an electronic copy of electronic medical records
• Receive notice of a data breach affecting your information
• Request an amendment to your records
• Request a list of certain disclosures we made of your Health Information
• Request restrictions on certain uses and disclosures
• Request confidential communications in a specific way or location
• Obtain a paper copy of this notice at any time, even if you agreed to electronic delivery

If you pay out-of-pocket in full for a service, you may request that information about that service not be disclosed to your health plan.

SMS/MMS Messaging Consent and Compliance A2P/CTIA

• Consent – By providing your phone number, you consent to receive appointment reminders, wellness updates, and educational messages.
• Opt-In/Opt-Out – Opt-in by providing your number or replying START/SUBSCRIBE. Opt-out anytime by replying STOP.
• Message Types & Frequency – May include appointment confirmations, reminders, service notifications, and educational content. Frequency is generally limited to one per day unless requested.
• Costs – Standard text and data rates may apply.
• Age Restriction – We do not knowingly collect or transmit SMS/MMS information from individuals under 18.
• Data Security – All SMS/MMS data is safeguarded under HIPAA, CTIA, and applicable standards.
• Third-Party Providers – Some communications may be sent using automated systems or third-party platforms that must comply with confidentiality and A2P regulations.

No mobile information will be shared with third parties/affiliates for marketing or promotional purposes. Information sharing with subcontractors in support services (such as customer service) is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Information Collection on Our Website

• Information you provide directly (e.g., forms or service requests)
• Information collected automatically (IP address, browser type, device ID, access times, pages viewed)
• Information from third parties (analytics tools or payment processors)

We use cookies, pixels, and tracking tools to improve website performance, optimize advertising, and enhance user experience.

Security

We use appropriate technical, administrative, and physical safeguards to protect your information against unauthorized access, loss, or disclosure.

Changes to This Notice

We reserve the right to change this notice at any time. Updated notices will apply to all information we already hold as well as new information we collect. The current version will always be posted in our office and on our website.

Complaints

If you believe your privacy rights have been violated, you may file a complaint with our office by contacting the Practice Manager or with the Secretary of the U.S. Department of Health and Human Services. All complaints must be in writing. You will not be penalized for filing a complaint.

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